- 30% of Youtube Traffic is from America – 240 Million Unique US visitors per month
- Expenditure for online video advertising in 2012 will surpass the $3 billion mark, growing faster than any other online ad platform
- 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
- Sixty-three percent of publishers see in-stream video generating the most ad revenue in 2012
- Online video viewers will reach 169.3 million in 2012.
- More than 100 million Americans watched online video content on an average day, representing a 43 percent increase versus year ago.
- In the United States, the number of video streams jumped 44 percent to 43.5 billion in December 2011
- The average number of minutes per video view rise from 5.0 minutes to 5.8 minutes by the end of 2011 with the average viewer watching 239 videos (up 37 percent).
- Video ads deliver significantly higher CPMs on average than traditional display ads as the combination of sight, sound and motion of online video offers a particularly attractive venue for advertisers
- The volume of video ads streamed across the Internet increased 20 percent versus the previous year to 7.1 billion in December 2011.
- Video ads run during online full-episode TV programs yield deeper brand impact than corresponding on-air TV ads, with the difference most pronounced among younger viewers age 13-34.
- Flash Animation/Interactive ads brings 47% general recall, 78% brand recall, 68% message recall and 46% likeability
- Repurposed TV ads brings 66% general recall, 76% brand recall, 80% message linkage, and 55% likeaability
- Online video is 53 times more likely to generate a first page Google ranking
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
- When a video is information-intensive, 66% of consumers will watch the video two or more times.
- 9x increase in retail video views at the start of the 2011 holiday season.
- More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes.
- Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.
- When marketers used the word “video” in an email subject line, open rates rose 7% to 13%
- 28% of smartphone owners will watch videos on their phones in an average month
- In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.
- Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats.
- Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers.
- According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013.
