25 Video Marketing Statistics of 2012

1. 30% of Youtube Traffic is from America – 240 Million Unique US visitors per month 
2. Expenditure for online video advertising in 2012 will surpass the $3 billion mark, growing faster than any other online ad platform 
3. 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012. 
4. Sixty-three percent of publishers see in-stream video generating the most ad revenue in 2012 
5. Online video viewers will reach 169.3 million in 2012. 
6. More than 100 million Americans watched online video content on an average day, representing a 43 percent increase versus year ago. 
7. In the United States, the number of video streams jumped 44 percent to 43.5 billion in December 2011 
8. The average number of minutes per video view rise from 5.0 minutes to 5.8 minutes by the end of 2011 with the average viewer watching 239 videos (up 37 percent). 
9. Video ads deliver significantly higher CPMs on average than traditional display ads as the combination of sight, sound and motion of online video offers a particularly attractive venue for advertisers 
10. The volume of video ads streamed across the Internet increased 20 percent versus the previous year to 7.1 billion in December 2011. 
11. Video ads run during online full-episode TV programs yield deeper brand impact than corresponding on-air TV ads, with the difference most pronounced among younger viewers age 13-34. 
12. Flash Animation/Interactive ads brings 47% general recall, 78% brand recall, 68% message recall and 46% likeability 
13. Repurposed TV ads brings 66% general recall, 76% brand recall, 80% message linkage, and 55% likeaability 
14. Online video is 53 times more likely to generate a first page Google ranking 
15. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. 
16. When a video is information-intensive, 66% of consumers will watch the video two or more times. 
17. 9x increase in retail video views at the start of the 2011 holiday season. 
18. More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes. 
19. Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. 
20. When marketers used the word “video” in an email subject line, open rates rose 7% to 13% 
21. 28% of smartphone owners will watch videos on their phones in an average month 
22. In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic. 
23. Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. 
24. Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. 
25. According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013.