Pay-Per-Click Advertising: What Are Your Options?

Internet advertising is an integral part of today’s multiplatform marketing world. With the advent of modern technologies comes the need to properly assess and maximize the potential of marketing strategies to make them well-suited to such innovations as social networking, multimedia streaming, and cloud computing. Learning to become a key player in internet advertising is something that each marketing professional or business organization must take with due diligence. It is therefore essential that we get to understand the much deeper scopes of the different online marketing strategies.

One commonly used advertising strategy on the internet is Pay-Per-Click Advertising. PPC is considerably a promising marketing strategy because it brings direct website traffic. In PPC, a publisher gets to pay only when his advertisement is clicked. A well noted facet of PPC is how it can efficiently be utilized in keyword targeted marketing. By working with user queries and other interactions, the PPC platform delivers your advertisement to those who are much likely interested with your products.

PPC is a quintessential tool for internet marketing. If implemented and utilized properly, PPC can become the rightful instrument to leverage the promotion and sales of your product or business. Here are some of the fine lines that one must take into account before embarking to PPC advertising campaigns.

Flat-rate PPC vs Bid-based PPC

As PPC has evolved through the years, more and more diversifications on the system have been created. In today’s online marketing industry, two of the common PPC forms are Flat-rate PPC and Bid-based PPC.

Flat-rate PPC is an established form where advertisers and publishers agree for a fixed amount for each click. The publisher will give a rate table where prices may be different according to geographical locations, network or other determining factors. Moreover, most flat-rate PPC publishers are offering compartmentalized packages in which you can opt to avail wider diversified markets or specific ones.

On the other hand, Bid-based PPC is based on the fact that some advertisers are willing to pay more to reach certain demographics or very specific groups. In this form of PPC, advertisers can compete with each other to acquire a certain ad spot and have marginal advantage over the others. Enrolling in Bid-based PPC is also highly beneficial especially when it comes to landing on ad spots in search engine results page. This is exemplified by the fact that more than a quarter of internet traffic is coming from search engine results.

Choosing the Right Publisher

One thing many marketing professionals usually fail to consider in the use of PPC is choosing the right publisher to place ads. True, buying PPC ads from Google is promising; but if the population of gamers is your target market, it would be better to buy PPC ads from gaming companies or play review websites. Understanding the nature of your needs and finding the best suited publisher for your advertising campaign will bring out positive results.

The concern of selecting between small-scales and large-scales PPC publishers is also very much vital in securing your ad campaigns success. Although enrolling in smaller-scale PPC publishers can mean spending less, the long run impact should also be considered. The efficacy of PPC evaluation always boils down to the click-through ratio and conversion rate of such campaigns. It would be better to spend more on large-scale PPC publishers especially if they provide higher click-through ratio and a much promising conversion rate.

Crafting the Best PPC Campaign

In any PPC campaign, the whole is only as strong as its weakest link. Factors like working with ad copies, headlines and landing pages should be taken with due prudence. The continuous monitoring and optimization of your campaign will ensure that the money you put on those clicks are going to resonate to better sales through your website.

Implementing an A/B testing for your campaign will help you evaluate it better. You can also keep an eye on your ads and relevant keywords. Check which pairing gives a promising conversion ratio. Tweaking your landing pages, checking which headlines are generating more clicks and understanding how your target audience conceives about your ads are few of the things you can work to strengthen your campaign’s prowess. An optimized PPC ad coupled with a powerful landing page will bring better conversion rate and your cost per click amount will decrease in the long run.

Pay-Per-Click advertising offers a good way of luring the targeted traffic to your website. With a properly developed ad campaign, you can surely use PPC to leverage your business towards profitability. Given the versatile options of implementing PPC campaigns, crafting one that is well suited to your needs is easy.

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The Nature of Hatred and Forgiveness

Our lives have underscored the common concept of hate and forgiveness among human. As part of our nature, the essence of hating and forgiving emanates from our desires to satisfy our hearts and minds. We tend to hate because we cannot accept the illicit acts of others; we hate because we cannot take into our mind the nonsensical thoughts of the bad things other people are committing. On the contrary, we forgive because it brings serenity in our hearts; we forgive because it puts our minds at ease. As you can see, we are created to experience both. But which is more powerful between hatred and Forgiveness? I’m here to give a pragmatic discussion on the opposing powers of the two most powerful facets of human nature.

From the beginning of time, I was trained to become a forgiving child. I was always thought that forgiveness consoles the soul and quenches one’s mind… Indeed, forgiving is truly enjoyable. I learned to forgive and forget the easy way. But as years went by, there was a shift in my ideals. I asked myself what’s the real essence of forgiving? What if by forgiving, I am only spoiling the person to do same act again and again? What if I am making the person worse because I’m telling him that it’s okay and nothing's wrong? My point is that forgiveness sometimes has it flaws. Forgiveness is good, but we must always tell those who committed the sin that it was indeed wrong and that he deserves to reflect on his behavior. Forgive and forget but do not forget to tell the person that he must feel sorry and that he needs to change for the better. Forgiving is natural to us. Just like God, as we are created in His likeness, we do have the ability to give other people their much deserved second chance. This sounds easy right? The sad thing is that forgiving is as difficult as climbing the Everest. It is possible, but you must have the courage and the will to do so. And it is with this reason that we tend to lean on the easier but more stressful thing which is hatred.

Hatred is one of the most puzzling emotions. It’s like a flame scattering like wildfire in one’s system. The moment you start to hate, you are throwing yourself to the pit of bitterness and anger. This bottomless pit will swallow your system and transform you to a man of absurd negativities. Nevertheless, hatred is sometimes good. We must hate as it is part of our human nature, but we must hate the right things. We must hate sin, we must hate the devil and we must hate those acts which disobey the will of God. While we must hate sin, we should remember to forgive the sinners. As what an old adage says, “Condemn the sin not the sinner.” I’d love to elaborate on this part, but it is unnecessary as the focal thing regarding our need to forgive is settled in one scope - If God was able to forgive, why can’t we? We must embrace those who committed wrong and we must treat them as patients who need to regain the spirit of valuing and loving the will of God. Let us all learn to forget and forgive. Moreover, let us keep our hearts and mind in serenity by not allowing hatred to reside within us. Be free and feel free. Again, forgive and forget!

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Life is a Big Ha!

Disgust across thy broadest heavens
‘Tis never ending flow of heavy fears
Anger within thy hearts has broaden
A resonance of madness and tears

Ha! Life is surely a maze of mess
A dazzling wagon in a lonely street
There are those who quench with success
Others bathe in the bitterness of defeats

What’s the use of fighting for survival?
When in the end, all must rest in peace.
We are just part of the world’s disposal.
Bear no more, in rest we’re at ease.

Life is Big Ha! Eternally filled with disgust
With lust and the trivial things unmasked
Life is Big Ha! It’s a never-ending holocaust
One is bounded to move along this track

But live not in fear of the mundane end
Oust yourself from thy comfort zone
Stand, get stumbled and learn to bend
Take its dooms, enjoy each storm.

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The Last Man Standing

Sun rays are striking straight to my skin as I get to walk another mile to reach the demilitarized zone. It has always been like this ever since the great nuclear disaster of 2020. The explosion which was able to wipe out 95% of the human population is still haunting the entire world as mutant animals and high level of radioactivity makes everyday living a nightmare. I was one of the lucky few who have survived the explosion. Working as an underwater scientist, we were having a deep water exploration in the pacific when the accident did occur. I can barely think how chaotic it must have been atop the ocean.

“Beep Beep Beep”, my phone started ringing.

“Hello Lieutenant X775A! You are directed to proceed to the laboratory of biological studies.” a synthesized voice said on my radio.

“What nightmare shall we face this time?” I asked myself.

Ever since we abandoned earth and decided to establish a settlement on the surface of the moon, we have been visiting it to check for signs of human life, but what we have found for the last 10 years are mutant animals possessing mutated characteristics. A fish with feathers swimming in the ocean floor, a dog with x-ray vision, a rat as big as a 3-storey building and a carnivorous tree - these are few of the bizarre things we have found on earth. Out team have scanned most of the places, but we have found not a single human who was able to sustain under such amount of radiation.

“Hey Lieutenant X775A!” lieutenant X346Q greeted, “I have been anticipating your arrival.”

“What’s the fuzz all about?” me asking Lieutenant X346Q.

“We are tracing some abnormal microbial activity near the pacific ocean.” my lady partner uttered.

“What now?” I exclaimed, “We have been tracing such activity in the past. I was thinking of some new findings regarding our search for human life.”

I was a little bit disgusted to hear it, but my interest was caught after seeing the satellite images. A big pit filled with corpses of dead mutant animals. I was even surprised to see that the imagery was taken from a group of island on the western board of the Pacific Ocean. The nuclear disaster which did occur 20 years ago happened there. So if this is a sign of survivor, how did they survive?

The chief of the settlement ordered us to conduct investigation on the event. Earlier, a robotic fleet was sent to gather specimen from the pit. It is 1800H and we decided to conduct survey the next morning. Feeling a little bit uneasy, I decided to check the specimens.

“I am examining specimen A-01 from the pit. It appears like the genetic structure of the specimen is somehow similar to that of a water buffalo but with some genetic modification.” me recording my voice.

While my eyes were on the ocular of the microscope, the sound of the alarm has brought me to a state of panic. (What is wrong?) I immediately rushed to the command center to execute certain protocols.

“Sir, our engines are destroyed. The power center is damaged and we are currently running on back-up.” Lieutenant X346Q reported.

The uneasy feeling I have been hiding all this time is starting build up on my face. I can feel that something is wrong. I went to check the surveillance video and was startled by the scenes I came across.

“Attention Command Center this is lieutenant X775A. I am sending some footage regarding the inflicted the damage on our ship.” I voiced over the radio.

“This is Command Center; please inform your captain that your ship is placed on a Code Red status. You cannot proceed nor do any action without authorization from the Command Center. Do you copy that?” The command center officer said.

“Yes sir, copied.” I replied.

I was just about to report to the captain when my surrounding went black. I am not able to see not even a single drop of light. The image of a child levitating and throwing some metal like pieces to machine was flashing in my memories. I was worried that the child entered our ship and that he is about to kill us all. With so much fear in me, I manage to find my way back to my quarter where I have my personal emergency kit. Having grabbed the flashlight, my next move was to load my laser beam shooter with ion rods.

Kaboom! The sound of a big explosion has demobilized me as I nervously see the flame rushing straight in front of my eyes. Before it gets to burn my body; I was able to grab a large sheet of metal, probably debris coming from the explosion, just in time to secure me from the scorching heat. In no time, the flame started to subdue and I was forced to drop the flaming hot metal I was holding earlier.

By the time the metal landed on the floor, I started seeing the silhouette of a child. This has brought me so much terror that I grabbed my laser beam and started shooting towards that direction. It’s getting closer to me and I can now barely see the face of an innocent child. Who is this kid and why is he doing this to us? The leaser gun got depleted but nothing has happened. I was in a close distance from the child and was filled with terror.

“Why did you leave us?” The child started crying.

No matter how much I struggle to utter words, my lips are incapacitated to do so. I was in a state of total shock. Though filled with fears, I grabbed the child and hugged him. I was then crying and memories from the child’s past started flashing in my mind.

“Lieutenant X775A can you hear me now?” a strange female voice asked me.

“Who are you and what is this place?” I replied.

I later found out that I was actually lying in a hospital bed back on the moon settlement. The nurse informed me that I was the only survivor rescued from the mission sent to earth. This has caused me so much sorrow that it felt like my heart was bleeding. Why have I not just died? I started recalling fragments of memories from what has happened to me and I then realized what happened that very moment I hugged the child.

Days have passed and I have fully recovered. I was tasked to report to the investigation committee regarding the mission. I will tell them what happened and what I have found out about the world. I want to shed light to the mysteries of the nuclear disaster 20 years ago.

As I was about to speak I get to remember the last few words of the child.

“...Mistakes of the past can no longer be corrected. If you want to help us down here, do it by commemorating the past and making sure that it shall not happen again. You can salvage this world and find us, but let me tell you this - Your quest of finding the last man standing will not make the sacrifices of a large part of the human population serve its purpose. You continue living for us, that’s all we ask.”

I decided to respect what the child has delivered in a collective thought for the people down there. In front of the investigation panel, I made my explanation short.

“What exists down there is a product of our past mistakes. Finding and knowing more about them will only aggravate the sorrow of their hearts. The earth may have our past, but living in the past is surely not good. Let us move forward and make sure that the sacrifices they have made will shed to a better human civilization.”

I walked out from the investigation room full of hope, reformed and ready to forget the past to look for the better future.

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Live Like a Butterfly

Fly high! Fly High!

Span your wings up to the sky

Reach the heavens, touch the moon

Look down to earth, see its doom

Be Colorful! Be Colorful!

Live a life of rainbows

Forget all your sorrows

Paint thy earth’s meadows

Paint it good and Let it Glow!

Live Well! Live Well!

Make the most of each day

Don’t worry and be happy

Accept defeats, but thirst for Victory!

Yes Transform! Yes Transform!

Change, but always for the good

Afraid not be to take new roads

Make thy dreams so broad

Sleep in Peace! Sleep in Peace!

Beauty can be permanent

But in peace one must rest

For life is nothing but a journey

It ends just a smile away

Live Like a Butterfly

Dream Big, Fly High!

Be Colorful, Live Well!

Learn to transform

Get out from your norms

Yes Live! Live like a Buttery

Be Happy and learn to smile

You got to conquer a thousand miles

For in the end, you can beautifully die.

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Why Drink Water?

More than three-quarters of the earth is covered by water. A compound responsible for the creation and sustainability of life, Water has been a vital resource for all organisms on the planet. The human body for example is roughly made up of 60% water. Additionally, an average human being will die within 7 days without H₂O because of dehydration. Water is life and its significance extends beyond what you can imagine.

Enhance your mental and emotional well-being

A very interesting function of water is how it helps in purifying your body. Though there is no direct implication or process pointing to water's cleaning power, our blood, bones, and brains are made up of water. Drinking water will hydrate your body relieving it from stress and depression. A supplemental intake of water increases the body’s production of serotonin, a neurotransmitter. Hydration is also important in the production of the sleep regulator called melatonin.

Energize your body

Generating electromagnetic charge, water is technically boosting our body’s energy levels. It is significant in ensuring a regular and healthy sleep. It also strengthens your body’s stamina and replenishes your body with an ample amount of hydrate. Drinking water is refreshing and it is something which will surely make you do more.

Increase Metabolic Rates

Water therapy really helps in improving the metabolism of your body. Some health experts are even considering water therapy as a good component of effective weight loss treatments. A good metabolic rate is crucial in securing your physical health. Water also relieves thirst and it is highly recommended to drink more water to avoid the risks brought by sodas and other beverages.

Water is important and nobody can argue about this. Drinking water is not just a daily routine with no benefits. It ensues nothing more but your total well-being. Life is impossible without water and for us to properly function it must always be part of our diet. Drink H2O today and make sure that you are meeting the recommended amount. Enjoy its pureness and remember that Water is Life!

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5 Effective Ways to Improve Your Memory

Be Mentally Active – Answer crosswords, do mental math calculations and read newspapers. Just as how exercise makes your body physically fit, stimulating activities for your brain will help your memory improve.

Learn to Socialize – Yes, you heard it right! Socializing alleviates the impact of stress and depression into you. Having more friends and enjoying some quality time will not only strengthen your emotional aspect but also your mental skills.

Organize – A good way of improving memory is by sorting things out. Learn to develop a mental plan for your daily activities. Take the time to jot down notes, remember contacts and have your own planner. 

Focus – When you are giving your 100% on something, chances are you will be able to recall them better. Focus is a vital part of improving once memory. Avoid distractions and practice listening with your mouth shut.

Eat Healthy and On Time – Your physical health is a good contributor to maintaining your mental health. Do eat on time and regulate your food intake. Strawberries, apples and watermelons are fruits rich in anti-oxidant and a hefty list of nutrients that are known to help boost memory.

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25 Video Marketing Statistics of 2012

1. 30% of Youtube Traffic is from America – 240 Million Unique US visitors per month 
2. Expenditure for online video advertising in 2012 will surpass the $3 billion mark, growing faster than any other online ad platform 
3. 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012. 
4. Sixty-three percent of publishers see in-stream video generating the most ad revenue in 2012 
5. Online video viewers will reach 169.3 million in 2012. 
6. More than 100 million Americans watched online video content on an average day, representing a 43 percent increase versus year ago. 
7. In the United States, the number of video streams jumped 44 percent to 43.5 billion in December 2011 
8. The average number of minutes per video view rise from 5.0 minutes to 5.8 minutes by the end of 2011 with the average viewer watching 239 videos (up 37 percent). 
9. Video ads deliver significantly higher CPMs on average than traditional display ads as the combination of sight, sound and motion of online video offers a particularly attractive venue for advertisers 
10. The volume of video ads streamed across the Internet increased 20 percent versus the previous year to 7.1 billion in December 2011. 
11. Video ads run during online full-episode TV programs yield deeper brand impact than corresponding on-air TV ads, with the difference most pronounced among younger viewers age 13-34. 
12. Flash Animation/Interactive ads brings 47% general recall, 78% brand recall, 68% message recall and 46% likeability 
13. Repurposed TV ads brings 66% general recall, 76% brand recall, 80% message linkage, and 55% likeaability 
14. Online video is 53 times more likely to generate a first page Google ranking 
15. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. 
16. When a video is information-intensive, 66% of consumers will watch the video two or more times. 
17. 9x increase in retail video views at the start of the 2011 holiday season. 
18. More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes. 
19. Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. 
20. When marketers used the word “video” in an email subject line, open rates rose 7% to 13% 
21. 28% of smartphone owners will watch videos on their phones in an average month 
22. In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic. 
23. Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. 
24. Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. 
25. According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013. 

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